De Beers wants to be the go-to diamond brand of the future. Earlier this year, it rebranded its jewellery branding arm, re-christening it De Beers Forevermark. Now, it has announced plans to sell most of its diamonds with a ‘code of origin’, a unique table inscription that will identify each diam…
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The Strategy Nike used to Stay Successful Even in a Pandemic
On October 25th, 2017, with Nike’s stock trading at roughly $51, then chief executive, Mark Parker, committed corporate suicide with a new strategy. At least that’s what many believed at the time. Because it was on that day that Parker declared that, out of a roster of more than 30,000 retail par…