That Rolex timepieces are scarce is not news. What IS news is the Swiss watchmaking brand’s latest certified pre-owned programme, a project that sees it officially entering the second-hand market through its authorised distributors. While speculations on whether or not this would affect the marke…
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Wondering Why the Rolex Deepsea Challenge RLX Titanium exists? Here’s the Reason
Why would Rolex, the Swiss brand whose timepieces are famous for their ‘crowns’ as they are for their reliability and high quality, produce the Oyster Perpetual Deepsea Challenge RLX Titanium, a new model that not only pushes the limits of engineering but also challenges the limits of human natur…
Rolex Timepieces have Nicknames. Here are Some You should Know
Did you know that Rolex timepieces have rather interesting nicknames? Apparently, just like certain auto models in Nigeria carry the monikers, ‘baby boy’, ‘big daddy’ and ‘muscle’, among the Rolex collector community, names like ‘Pepsi’ or ‘Batman’ mean something completely different from what th…
Rolex Timepieces are Scarce. Rolex Says They are Not To Blame
In the past, scarcity was a major characteristic of luxury goods and services, like the Rolex. And this was not just in terms of the number of products that were made available to the general public, but also in terms of the waitlists that were touted as the ultimate way to separate the ‘chaff fr…
Do You Want to Buy a New Rolex? It May Prove Harder Than Expected
Getting your hands on a new Rolex at the moment is like looking for the proverbial needle in the midst of the haystack. While there may have briefly been a supply chain disruption for watchmakers at the peak of the coronavirus pandemic, Adam Golden of MentaWatches says that the issues in the past…
Beyond the Crown: Rolex is Revamping Its Digital Channels with 3 Marketing Innovations
Rolex, one of the biggest luxury watch manufacturers recently revolutionized brand storytelling by adapting to the Digital Era with the launch of its brand new website www.rolex.org amongst other things. The creation of rolex.org Welcomed by an emotional documentary about the brand’s founder, Han…
Here’s One More Reason to Get that Chanel Bag
For years, Birkin by Hermès has been the go-to investment item for luxury fashion enthusiasts. It had the reputation of not only being able to hold its value year after year but also surpassing its original price on the secondary market, especially during the 2020 lockdown. Now, however, Chanel s…
5 Reasons why the Omega x Swatch Collab is so Brilliant
We are living in very interesting times. Since 2020, the fashion industry has entertained the world with some of the most creative collaborations of the 21st century. We have witnessed the Gucci and Balenciaga hack; the Fendi and Versace mash-up aka Fendace; the Louis Vuitton x Nike Airforce 1 co…
How to Maintain Your Luxury Timepieces so They last Longer
How did you get your first luxury timepiece? Was it a gift from your parents? A family heirloom that has passed through generations? A present from a loved one? Or a ‘well done’ item you gifted yourself once you had the means to? Whichever it is, we can hazard a guess and say that you […]<…
New Study reveals Metaverse will be worth Billions by 2026. Luxury Brands are taking Note, and so should You
In today’s edition of what’s buzzing in our alternate reality, aka the metaverse, a new report published by Global Industry Analyst Inc., (GIA) a market research company, has revealed that the global market for the metaverse, currently estimated at 194.4 billion dollars, is projected to reach 758…