High-ticket items like Birkin bags and Rolex watches are often seen as barometers for the luxury business. However, how each is being perceived during this crisis couldn’t be different. Throughout the COVID-19 outbreak, reports have shown that the secondary-market prices for Birkin bags have gone…
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4 Tips for Choosing the Perfect Timepiece to Complement Your Suit
Your formal outfits are some of the most showstopping pieces you’ll wear, and while they can do the talking all on their own, pairing them with a luxury watch can take your look to the next level. Here, Dan Galloway from Ramsdens Jewellery shares his tips for choosing a timepiece that complements…
From Cartier to Patek Philippe – These Watches Tell the Time in Dazzling Fashion
Luxury brands have outdone each other with sophisticated gem- and diamond-encrusted timepieces, from Bulgari’s sleek Serpenti to Piaget’s Limelight Gala and Rolex’s new Day-Date 36 Gems continue to be a source of inspiration for watchmakers this year. From blinding, full-pave dials to rainbow gem…
“Made In Africa” is Set to Transform Luxury Brand Market
Fashion in Africa is distinct for its craftsmanship and dependence on valuable resources and delicate handcraft skills like embellishment, embroidery, weaving, spinning and customisation. Luxury brands such as Rolls Royce, Rolex and a handful of others have always taken pride in their craf…
Kenya Shines in Africa’s Lineup of Admired Brands
Kenya is home to 16 percent of the 25 most admired brands in Africa, according to a survey by the Nairobi Stock Exchange in partnership with Geopoll, Kantar, Brand Leadership and africapractice. The Brand Africa 100: Africa’s Best Brands survey shows that South Africa has more admired brands, acc…
Zenith El Primero Celebrates 50 Years of Expertise and Innovation
Swiss luxury watch manufacturer, Zenith El Primero has marked 50 years of its reputable movement. Born in 1969, the iconic calibre is the world’s first ultra-thin, high-frequency integrated automatic chronograph. Originally part of a trilogy of automatic chronograph calibres that hit the market d…
Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…