Breitling and Bentley’s partnership may have been the longest between an auto and a timepiece brand, but it is by no least the only creative and wildly successful one out there. Other auto brands like Lamborghini, Ferrari and Bugatti have had successful extended partnerships with other timepiece …
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ASPIRE Pick of the Week: Naomi Campbell Has Big Plans For Africa
The globally-popular Naomi Campbell was in Durban, in South Africa’s KwaZulu-Natal, for the FORBES WOMAN AFRICA 2019 Leading Women Summit, to talk about her abiding interest and investment in the African continent. As a supermodel who has scaled stratospheric heights in fashion, Naomi Campbell h…
Luxury Brands Pick Risky Celebrity Ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them. More than three-quarters of endorsement deals in the industry are made with individuals who have low approval ratings, reflecting neg…
Chanel Is Rated the Most Emotionally Intelligent Luxury Women’s Brand
The New York-based Luxury Institute recently released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury women’s fashion brands by affluent U.S. consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 yea…
Louis Vuitton: The Art of Top Luxury Brand Maintenance
Louis Vuitton’s strong identity and DNA derive from the long-term vision implemented in its own evolution. Collaborations with renowned artists help develop rather than distort the brand. In a recent speech, Bernard Arnault, the mastermind behind LVMH, said that he is not obsessed by the size of …
7 Fashion Trends to Get Excited About In 2018
You don’t need to have spent too much time in the new year to know what fashion trends are going to dominate 2018. Before you know it, these trends will be at your neighborhood purveyor of fast-fashion; and from there… You won’t be able to go anywhere without noticing them. So, …
ASPIRE Pick of the Week: The Most Expensive Men’s Accessories of all Time
Accessories have always played a crucial role in fashion history – think of Victorian gentleman expressing their wealth through top hats, pocket watches and elaborate canes – but accessories can be tricky for a gentleman to master, with a wide array of options available at any given time. A sure…