Fendi is the latest luxury fashion house to make a blinged entrance into the world of high jewellery with its new 3-piece diamond-encrusted set.
Using more than 1,000 diamonds, Delfina Delettrez Fendi, the label’s artistic director of jewellery, designed a mini collection featuring cascading white stones interspersed with yellow baguettes that form the brand’s inverted ‘FF’ monogram created by Karl Lagerfeld back in 1965.
“I wanted to use the logo in a subtle way, almost as a hidden code,” Delettrez Fendi said in an interview on Wednesday in Paris. “For me, the Fs are almost my family crest.”
Yellow, the colour of Fendi’s packaging, was another key ingredient in this set, and Delettrez Fendi spent almost a year hunting for a set of exceptional fancy diamonds with a subtle orange cast to suggest the colour of a sunset in Rome. “I really wanted to work with the concept of purity and lightness, and I wanted the pieces to be meaningful and evocative,” she explained. “I thought that there is nothing more evocative than the diamond, and there is nothing more meaningful at Fendi than the yellow.”
Named Flavus after the ancient Roman term for yellow, the jewellery set made its debut on the opening look of Fendi’s fall 2022 haute collection show by Kim Jones, artistic director of couture and womenswear since 2020.
The cascade of stones on the earrings and necklace are meant to evoke a Roman fountain and wink to the alluvial sourcing for the stones. And if you’re wondering why the yellow baguettes are arranged in four different spots at the centre, well, it is an allusion to the fact that Delettrez Fendi, daughter of Silvia Venturini Fendi, is a member of the fourth generation of the founding family.
This first high jewellery set might not be a teaser, but it most likely is a sign of things to come: future high jewellery collections from the Roman label may be linked to its haute couture collections. As Delettrez Fendi put it: “It’s just the beginning of a long, long story. The couture is a platform of freedom of expression.”
The high jewellery project was more than a year in the making and the three pieces, each in their own mini trunk, will be sold separately or as a set, with prices ranging from 350,000 euros to 1.2 million euros. The set boasts a total of 7.54 carats.
Source: Yahoo Finance