Times are a-changing and the world we live in now is one that needs to be far more accepting of gender, cultures, race and sexual orientation, to name but a few. Companies in all industries are doing their bit to acknowledge this change and Swiss luxury watchmaker, Hublot, has just thrown its hat into the ring.

Hublot Bing Bnag Millennial Pink by Lapo Elkann — **Hublot’s latest timepiece is a ‘Millennial Pink’. Image courtesy of Hublot**

It comes in the form of a Big Bang timepiece (nothing new there) but in an entirely new ‘Millennial Pink’ colour that is quite simply jaw-droppingly stunning.

Produced in partnership with Italian businessman and heir to the Fiat fortune – and occasionally controversial – Lapo Elkann and his Garage Italia custom design agency that “develops projects, products and unique personalised experiences for brands, companies and private customers”, this latest Hublot timepiece has been launched to blur the lines between what traditionally has been considered ‘normal’ and what now needs to be considered normal in the world of timekeeping.

The Big Bang Millennial Pink is Hublot's latest release — **Hublot’s Big Bang Millennial Pink can be worn by any gender. Image courtesy of Hublot**

Of course, pink has long been associated as a colour for women, but as has been proven time and time again, it is most definitely a colour that guys can own. As the adage goes “real men wear pink”.

Hublot says the new colour is “not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo.”

Hublot Big Bang Millennial Pink — **Hublot hopes that its latest timepiece “will challenge the status quo.” Image courtesy of Hublot**

But what about the watch itself? Hublot timepieces -the Big Bang in particular – are known for their intricate design niceties and this model is certainly no different. Rocking a 42mm case, which, in true company style is made from lightweight aluminium that is both anodised and satin-finished, it is the embodiment of premium, both to look at and to touch.

Hublot Millenial Pink is designed to fit every wrist — **The ‘Millennial Pink’ has been carefully designed to fit every wrist. Image courtesy of Hublot**

Hublot’s engineers have been especially considerate with the proportions of this Big Bang, with the company claiming it will comfortably sit on any wrist, large or small, thus making it gender-neutral. Once on, time is displayed by way of the company’s HUB1280 Unico Manufacture self-winding chronograph movement. This movement is made up of no less than 354 components and boasts a power reserve of 72 hours.

Hublot's latest timepiece is a fusion of style and functionality. — **Hublot’s latest timepiece is a fusion of style and functionality. Image courtesy of Dmarge**

Not only has Hublot catered to all genders with this Big Bang, but it caters for individual preferences too by supplying it with two different straps: one made of rubber that sports a deployment buckle made from titanium and covered with a layer of case-colour-matching pink aluminium; and the second making use of a mix of Velcro and knitted PES (polyester) fabric. These straps are secured by a “sporty buckle” in millennial pink anodised and polished aluminium. Both straps can be interchanged quickly and easily thanks to Hublot’s One-Click system.

The Millennial Pink comes in two easily-exchangeable straps — **The Millennial Pink comes in two different straps that can be interchanged quickly. Image courtesy of Dmarge**

If you like what you see (and we expect you do) you’ll have to be quick to secure one of these US$20,900 timepieces, as it will be limited to just 200 pieces.

Source: Dmarge