Fabiani Debuts Women’s Collection at Mercedes Benz Fashion Week in Johannesburg

An unsuspecting audience was blown away by a dramatic twist at the launch of the Fabiani SS17 collection at the Mercedes Benz Fashion Week in Johannesburg last night, as women stepped out onto the runway instead of men, marking the launch of Fabiani Womenswear.

From intricate beadwork and high voltage metallics, to jacquard fabrics and bold silk chiffons complemented by statement make-up, the innovative new range of women’s clothing was received with an animated response from the audience. The collection reflects Fabiani’s unmistakably couture flavour, together with a graphic, tailored and feminine aesthetic, setting the pace for women’s fashion this season.

The aesthetics and fine craftsmanship of the women’s collection resonate with the menswear line. Both collections have sharp, rigorous tailoring and intricate detailing in the fabrics.

Top international model Aamito Lagum opened the show in a black, floral number. It was couture as art.

Aamito Lagum

The pioneer behind the revolutionary new collection for the iconic brand is none other than highly acclaimed local designer, Warrick Gautier.

Based in Cape Town, Gautier is renowned for his work both locally and internationally, and his collaborations with brands such as Chloe and Louis Vuitton. Inspired by art and his French heritage, Warrick Gautier brings his signature tailored couture of African luxury to the Fabiani Women’s collection.

 “We were inspired by the need in the South African market for luxury African clothing tailored for powerful, successful, progressive and sophisticated women. We couldn’t be more thrilled to be collaborating with local design talent such Warrick, as a uniquely African aesthetic is central to this collection.” – Lyle Paul, Marketing Manager of Fabiani.

Gautier said he was inspired by empowered South African women with a sense of independence and style.

Warrrick Gautier with Aamito Lagum

“There’s a gap in the market for luxury African clothing tailored for powerful, successful, progressive and sophisticated women. Fabiani launched a women’s range to complement the highly successful men’s collection and to address the pressing need for African luxury that’s tailored for women,” Gautier said.

So what does Gautier think about the state of fashion in the country and on the continent?

“With the recent growth of the fashion industry, there’s great opportunity, now more than ever, for designers to show their unique offerings. The ability to create fashion that’s new, interesting and of a high quality will definitely be the deciding factor in whether a designer is successful or not. The launch of Fabiani Woman stores and an online platform is imminent.”

Fabiani Women launches in flagship stores from 19 October 2017.

Sources: majestymagazinesa.co.za, simondeinerphotography

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