Diageo Unveils the Second Iteration of the Prima and Ultima Collection

If you are in the food and drinks business – responsible for dishing out high-quality and delicious tasting meals for your discerning customers – or you simply love whiskey, the Prima and ultima collection of incredibly rare and highly collectible single malt Scotch whiskies from Diageo should interest you.

Diageo, the owner of 28 Scotch distilleries, is not a stranger to this kind of collection. Last year, it debuted the first Prima and ultima collection alongside its annual special releases. Now, in a surprising move – ‘prima’ and ‘ultima’ meaning ‘first’ and ‘last’ respectively, and last year’s release was expected to be one-off – it has announced a new set of extraordinary and storied liquids under the Prima and Ultima collection.

the second Prima and Ultima collection from Diageo
The second release of the Prima and Ultima collection. Image courtesy of Diageo via Elite Traveler

The collection is comprised of cask-strength bottlings drawn from the historic stocks of some of Scotland’s most revered and storied distilleries. Each one comes with an impressive back story and none will exist again. From the first cask ever filled at a distillery to unrepeated experiments, all are either the first or last of their kind.

Taking over from Jim Beveridge, this year’s collection was curated by the equally qualified Maureen Robinson. With over 40 years in the industry, the master blender took inspiration from her own journey, selecting casks that she has had her eye on for decades.

Selected distilleries range from household names like Talisker and Lagavulin to the almost forgotten ghost distillery, Convalmore. The biggest name of all is the legendary Brora, a revered ghost distillery that was revived only this year.

All eight are remarkable in their own way, but none more so than the 47 Year Old from Speyside distillery Auchroisk. The 48.7% liquid was drawn from the very first cask filled on the very first day of distilling on January 15, 1974. For any single cask to mature for 47 years is rare in itself. The fact that the first cask ever has made it to this age may well be unique. The liquid is rich and spicy with a mellow taste of baked apple and cut grass. It is a perfectly aged Speyside single malt, of which just 382 bottles exist (the rarest in the collection).

Whereas Auchroisk marks the beginning of a distillery’s journey, the 36 Year Old from Canvalmore marks an end. The 48.6% whisky was drawn from three American Oak hogsheads filled just months before Convalmore closed. Very little of the distillery’s stocks remain, so this is likely to be one of the final releases ever. Similarly, the headline act, the 40 Year Old Brora, is drawn from Diageo’s final 1980 casks, bringing an end to the height of its peated era.

Maureen Robinson curated the special collection
Maureen Robinson is this year’s curator. Image courtesy of Elite Traveler

Says Robinson of the collections, “This is a selection of very special Single Malts – some that have never before seen the light of day and others that are the fleeting and final examples of their kind. Each bottling shares a glimpse into the history of Scotch and one that I am honoured to have witnessed in person.”

“I remember choosing to hold back the cask filled at Auchroisk knowing it would be special for the future and the anticipation and excitement of the maturation trials we undertook with Linkwood and The Singleton, now realized in these releases. Some of these casks I helped to lay down, and have taken great pleasure in tending to them since, so I chose them with rich memories in mind. Each has its own unique style, which you can now explore for yourself.”

Just 376 full sets of the Prima & Ultima Second Release are available for purchase. Those interested have until August 23 to register their interest here. The set is priced at £23,500 and is available globally through Prima & Ultima agents.

There will also be a chance to own the elusive set No 1 – with each bottle personally signed by Robinson – when it goes under the hammer at Sotheby’s Hong Kong from September 15-24. All the proceeds of the sale will support Care International UK’s work to empower women and their communities around the world through encouraging entrepreneurship, building livelihoods, improving access to education and healthcare, and responding to the Covid-19 pandemic.

Source: Elite Traveler

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