Hugo Boss has a history of choosing some of Britain’s best acting talent to front its campaigns, from Gerard Butler and Anthony Joshua to Jonathan Rhys Meyers and Theo James. The latest addition to Boss’ roster of famous faces is Jamie Dornan, who will front Boss The Scent.
And what a match it is. Dornan who plays Christopher Grey in the 50 shades trilogy is undoubtedly one of the most sought-after men on the planet, while Boss The Scent will have anyone lusting after its wearer. With notes of ginger, exotic maninka fruit and rich leather (with the new addition of alluring cocoa absolute), it is one of the most masculine fragrances you can get your hands on.
Oozing confidence and elegance, as well as smelling so good (no, we aren’t describing Christian Grey), Boss The Scent is the brand’s mainstay centrepiece and the lead character in its fragrance collection.
For the campaign, Dornan teams up with Dutch model Birgit Kos. Of his starring role Dornan told us, “For me, Boss represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the Boss family as the new fragrance ambassador.”