Still confused about the perfect gift for the contemporary urban fashionista in your life? The new Nike Air Force 1 x Swarovski sneakers are almost here to help you out of this fix. Of course, this is not the first time Swarovski is helping Nike to bling out its shoes: back in 2017, both houses […
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The Louis Vuitton x Nike Air Force 1s are the Stuff of Dreams
The new Louis Vuitton x Nike collaboration is everything you’d imagine it to be and more. The collection, which was showcased during Louis Vuitton’s Paris Spring/Summer 2022 fashion show, revealed over two dozen Louis Vuitton x Nike Air Force 1 hybrids, placing particular focus on the Air Force 1…
The Strategy Nike used to Stay Successful Even in a Pandemic
On October 25th, 2017, with Nike’s stock trading at roughly $51, then chief executive, Mark Parker, committed corporate suicide with a new strategy. At least that’s what many believed at the time. Because it was on that day that Parker declared that, out of a roster of more than 30,000 retail par…
Nike Releases its First Ever Maternity Sportswear Collection
Sportswear giant, Nike, has released its first-ever sportswear collection for women in all stages of pregnancy and post-birth. This is in response to the backlash it received in 2019 from some of its sponsored athletes who had complained of the lack of available maternity wear for sportswomen. Ca…
Nike Honours Bryant with Posthumous Collection
As a player, he won multiple awards including five NBA championships, alongside becoming an 18-time All-Star, 15-time member of the All-NBA Team, 12-time member of the All-Defensive Team, 2008 NBA Most Valuable Player (MVP), and, two-time NBA Finals MVP winner. Off court, Kobe Bryant inspired you…
Would You Rock Nike’s Ugliest Sneaker?
Sneakers are here to stay. Well, they were not ever going away in the first place. But it seems like the next big trend is trail shoes worn as casualwear. In the same way that dad shoes’ functional aesthetic is so appealing, the minimalistic technical nature of trail runners or hiking shoes has a…
The Best Free Running Apps to consider for Improved Performance
Let’s face it: no matter how motivated you’re to strap up and hit your favourite tracks running, there are days when you’re not just up for it. And those days can become more common if there’s no one or nothing to give you that extra push. Which is why running apps are important. One study [&hell…
5 Reasons why the Omega x Swatch Collab is so Brilliant
We are living in very interesting times. Since 2020, the fashion industry has entertained the world with some of the most creative collaborations of the 21st century. We have witnessed the Gucci and Balenciaga hack; the Fendi and Versace mash-up aka Fendace; the Louis Vuitton x Nike Airforce 1 co…
A-Beauty is on the Rise. The 2021 Beauty West Africa Exhibition is Proof of This
In the last three years – that is, if we’re ignoring the year of the Coronavirus 2020 – BtoB Events Ltd has held what can arguably be described as one of Africa’s biggest beauty exhibitions. Dubbed the Beauty West Africa Exhibition, this year’s edition took place from November 17-19 a…
Pick Up Rare, Limited-Edition Sneakers at Harrods, Courtesy of The Edit LDN
If you love rare sneakers either because you collect them or because you like how they look on your feet, and you’d be in the UK or better still, live there, here’s some good news for you: Harrods has announced a partnership with The Edit LDN, a fast-growing online consignment store that sells li…