It’s not surprising that the world’s largest luxury market – China – is also one of the biggest markets for luxury advertising. Advertisers shelled out $2.1 billion in China in 2017, 53 percent of which was invested in digital channels, according to a report from media agency Zenith. WeChat has b…
Tag Archive for Van Cleef & Arpels
Astronomy-inspired Timepiece Collection Features Stars That Light Up on Demand
In January earlier this year, French luxury brand Van Cleef & Arpels showcased the Midnight Zodiac Lumineux timepiece at SIHH – a men’s line available in 12 different versions for each zodiac sign. Now they have followed it up with the Lady Arpels Zodiac Lumineux, which was unveiled recently …
W Magazine’s June/July Issue – Luxury Ads Battle It Out!
The dual issue was printed with alternative covers, both with model Cara Delevingne, styled by Edward Enninful and photographed by Mario Sorrenti. Dubbed the “Summer of Lust” or “Summer of Love” issue, depending on the cover, the June/July edition of W magazine saw growth in the jewelry and watch…