Like it or not, artificial intelligence (AI) is going to take over the luxury industry, and some brands are already using AI in some of their new digital marketing campaigns. Brands need to anticipate this revolution and adapt their strategies as soon as possible, because the industry will crown …
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Lancôme, Cartier and Van Cleef’s WeChat Moments Ads Rank Top in Q1
It’s not surprising that the world’s largest luxury market – China – is also one of the biggest markets for luxury advertising. Advertisers shelled out $2.1 billion in China in 2017, 53 percent of which was invested in digital channels, according to a report from media agency Zenith. WeChat has b…