Aston Martin Lagonda has opened its first lifestyle boutique and experience center in Shanghai. The luxury British carmaker has big ambitions for China and the new space is designed to further promote the brand in the region. Marek Reichman says the new building “mixes local culture, art, and sho…
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Aston Martin Moves Beyond Automobiles To Showcase the Art of Living
The Art of Living campaign compiles a selection of products and experiences that go “Beyond Beautiful Cars” to develop a more cohesive branded lifestyle. Automakers have been following consumers’ move toward the experiential, and the Art of Living initiative primes Aston Martin to harness the pur…