As the senior vice president of local and cultural innovation at Estée Lauder Companies, it’s Susan Akkad’s job to increase the relevancy of the beauty group’s brands across global and emerging markets. Overseeing multi-ethnic innovation for brands including La Mer, Clinique, Ma…
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ASPIRE Pick of the Week: Estee Lauder Hosts Hackathon To Innovate
Fresh off the heels of Estée Lauder Company debuting its Long Island City Technology Hub earlier this month, the beauty giant is hosting its first-ever hackathon on Friday and Saturday to innovate in technology across its beauty brands. Over 250 participants, who responded to an open registration…
Beauty Brands Are Changing Their Terminology
Was there a moment at which the definition of beauty cracked open and no longer pointed to one body type, age, ethnicity, or gender as its apex and ideal? Just as there is no longer one image that suggests what is beautiful, there is also no single word to describe beauty. Perfection has been rep…