In 2019 a major pivot is underway in the luxury marketplace as mega brands and startups start to rethink what luxury means to this highly coveted consumer. According to the Luxury Institute Global Luxury Expert Network, in the year ahead big luxury brands are craving “alpha” growth, w…
Tag Archive for Louis Vuitton
Johannesburg’s Sandton City Mall to Welcome French Luxury Brands in 2019
When globally-acclaimed fashion brands decide to set up shop in Africa, it is typically Johannesburg’s Sandton City mall they look to. The shopping center located in the city’s affluent Sandton neighborhood has carved a niche for itself in the luxury retail space. Three years ago, Sandton City op…
Louis Vuitton’s Crocodilian Leather Is The Most Expensive Backpack in the World
The world’s most expensive backpack was unveiled in 2018, at the Louis Vuitton Men’s Fall-Winter fashion show. The Crocodilian Leather Backpack blends gracefully with the new collection and was the centerpiece of the extravagant show. It is finished in Titanium grey and crafted from the finest, r…
Gucci, Forever 21 End Battle of the Stripes
Gucci and Forever 21 are settling their differences over stripes. The American fast fashion giant and the Italian design house appear to have managed to settle the trademark lawsuit that Forever 21 filed against Gucci in June 2017, claiming that Gucci had repeatedly threatened to sue Forever 21 f…
Inside the Virgil Abloh for Louis Vuitton SS19 Pop-up Store
Louis Vuitton has opened a pop-up store in Mayfair to showcase and also, sell a selection of key pieces from Virgil Abloh’s first collection for the brand for one week only, starting from Monday 22nd October 2018. Spanning some 2,000 ft in the former Stella McCartney store, the exhibition-come-te…
How Streetwear Is Influencing a New Era of Luxury Fashion
Streetwear, though not a new phenomenon, has been around for decades. Rooted in skate and hip-hop culture, it has given way to an underground market of logo-heavy athletic wear, establishing the personas of “sneakerheads” and “hypebeasts” alike. Ever since Virgil Abloh, streetwear designer slash …
Luxury Cars: A Challenge to the French
France is renowned as the world capital of luxury but they have not been able to develop luxury brands in the car industry, despite all the expertise in leveraging the touch points of luxury (exclusivity, highest quality, finest creativity, selected distribution, powerful communication, magnifice…
Trend Alert! The Biggest Trends In The Global Luxury Industry Today
From the increased use of augmented and virtual reality in the beauty industry to the growing space for luxury sports outerwear, the 2018 Global Powers of Luxury Goods Report throws the spotlight on some of the biggest trends in the industry today. The luxury industry is going through a period of…
Chanel Is Rated the Most Emotionally Intelligent Luxury Women’s Brand
The New York-based Luxury Institute recently released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury women’s fashion brands by affluent U.S. consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 yea…
Stars War: It’s Gucci Vs. Louis Vuitton
Marco Bizzarri, Gucci CEO, recently announced that Gucci aims to reach 10 billion euro in revenues in the near future. In 2017, the brand reached a peak of 6.2 billion euro with a growth rate of 42 percent compared to the previous year. The brand’s obvious target is Louis Vuitton, owned by …