Like every other industry, the luxury profession has been hit heavily by the Coronavirus. But, just like other brands, luxury businesses have quickly realised that exploring new alternatives is the quickest path to survival now and even post-COVID-19. Q1 reports are out, and the results show a si…
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ASPIRE Pick of the Week: Lancôme Unveils New La Vie Est Belle en Rose Fragrance in Lagos
Lancôme- the French leader in cosmetics continues to break grounds in the Nigerian market with the official launch of its new fragrance- La Vie Est Belle En Rose. The brand hosted celebrities, influencers, socialites, style icons as well as the women from its My Shade My Power Campaign, to a lavi…
Lancôme, Cartier and Van Cleef’s WeChat Moments Ads Rank Top in Q1
It’s not surprising that the world’s largest luxury market – China – is also one of the biggest markets for luxury advertising. Advertisers shelled out $2.1 billion in China in 2017, 53 percent of which was invested in digital channels, according to a report from media agency Zenith. WeChat has b…
Tiffany Amber Begins its 20th Anniversary Celebrations in Grand Style
The fashion season is one that never fails to usher in so much anticipation and excitement across the industry. Season after season, designers bring the best of their creativity to the runway and share their talent with the world. This season, the iconic heritage luxury brand; Tiffany Amber, ushe…
ASPIRE Pick of the Week: At 65-Years-Old, Isabella Rossellini Has Nabbed a New Beauty Campaign
After standing as one of Lancôme’s longtime leading ladies, Isabella Rossellini is here to reclaim her spot—and this time with a purpose. As one of the most iconic faces behind the beauty brand, the Italian beauty is returning to her coveted ambassador position at the age of 65, proving onc…