In January, the men’s fashion month kicked off in London and with the exception of Burberry, Gucci and Balenciaga — each have opted for co-ed shows presented during the upcoming women’s fashion month — another men’s season has drawn to a close. The most evident shift could be observed in the tran…
Tag Archive for Heron Preston
Luxury Brands Shake Off Old-Fashioned Airs To Attract Younger Consumers
A long time ago, aspiration, grandeur, exclusivity and perfection were the defining markers of luxury. Yet as a notoriously passionate and outspoken generation comes of age, luxury is witnessing a definitive shift, with power moving from brands to consumers, who are in favour of democratising lux…