The majority of cosmetics executives believe that health-inspired beauty along with personalization and digital engagement will be driving themes in the industry for a long time. Skin health is a major factor within the beauty-manufacturing world today with an increase in brands creating topical …
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From Influencers to Influential Users: Letting Instagram Data Tell the Story
In the age of social media marketing, brands need to leverage not just major influencers, but influential users too, to reach the right target audiences on Instagram. Social Media Marketing is convoluted. It’s a mess of assuming psychological behaviors and forcing those assumptions into strategie…