A gleaming necklace in Boucheron’s shop window in Paris’s Place Vendome features dozens of lifelike hydrangea blossoms made from mother-of-pearl and diamonds, framing a 43-carat pink tourmaline. Shoppers who enter the restored 18th-century mansion, which reopened recently after a sweeping restora…
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Trend Alert! Luxury Brands Broaden Definition of Love in Valentine’s Promotions
Luxury brands are creating original content and product offerings for their Valentine’s Day promotions that celebrate love in its many diverse forms in a bid to appear more modern and approachable to consumers. Taking the theme of Valentine’s Day beyond the romantic, luxury brands are using the h…