If there is one thing luxury auto brands have perfected over the years, it is the art of diversification. But perhaps their most natural jump has been the foray into the world of luxury yachts. Luxury yachts are not in short supply. But when luxury automakers decided to it was time to get wet, th…
Tag Archive for bugatti
7 Turbocharged Auto-Themed Timepieces for the Ultimate Auto Enthusiast
Breitling and Bentley’s partnership may have been the longest between an auto and a timepiece brand, but it is by no least the only creative and wildly successful one out there. Other auto brands like Lamborghini, Ferrari and Bugatti have had successful extended partnerships with other timepiece …
Bugatti Sur Mesure: Bugatti’s Solution for A Truly Unique, Intimate Auto
Over the years, Bugatti has allowed its customers to personalise their autos through its offerings of various colours and materials that they can choose from. Now, the French auto brand has launched the Bugatti Sur Mesure, its official customisation program “to meet growing customer demand for ul…
The Bugatti Gillette Heated Razor: Finally, a Bugatti You Can Take Anywhere
Bugatti is no stranger to collaborations that give birth to lifestyle products: only recently, it joined forces with IXO to create a carbon-fibre pool table with a servo-driven levelling system. But its recent collaboration is rather unexpected – one with a razor and personal care brand, Gillette…
Bugatti Speeds Towards Electrification Under the Leadership of EV Firm, Rimac
Bugatti has joined the race towards a cleaner future following its takeover by electric hypercar manufacturer, Rimac. The latter has announced that this coalition has birthed a new company called Bugatti Rimac. As a result, the original Rimac Automobili company has now evolved into a group with t…
This Pool Table by Bugatti Combines High Tech with High Design
Can you play a decent game of pool on a table that sits on uneven ground? The answer’s no, but Bugatti is changing this narrative with its latest non-auto product – an impressive pool table that would stay steady on any surface, even on the high seas. If you know anything about Bugatti, it …
Bugatti’s Chiron Will Now Come with Bespoke 3-Piece Luggage Set
The Bugatti Chiron is a desirable hyper sports car packed full of uber-cool features. But it has taken the cool characteristic even higher with the announcement of a partnership with Schedoni, an Italian family-owned business founded in 1880 that has birthed “a new, highly individualized three-pi…
This Baby is the Ultimate Gift for You and Yours
Bugatti’s iconic racing car is back, but, move over adults: this exclusive reincarnated model is not for you. To commemorate Bugatti’s 100th anniversary, the French automobile designer has released the smallest member in its fleet – the Baby II. Modelled after the popular Bugatti Baby built…
Bugatti Chiron’s Air-conditioning System Might Be the Perfect Solution for your Apartment
Bugatti supercars are cool, no doubt. But apparently they are even cooler than anyone ever thought. Literally. Bugatti’s overall technical coordinator for air conditioning systems, Julian Lemke, has revealed that the air conditioning units in the Chiron are powerful enough to keep an entire apart…
Bugatti Celebrates 110th Anniversary with A Limited Edition Chiron Sport!
In 1909, industrial designer Ettore Bugatti unveiled his first ever automobile, the Type 10, giving birth to the iconic car brand in the city of Molsheim. To celebrate the 110th anniversary of the company and pay tribute to its French heritage, Bugatti has revealed a limited edition version of it…