Like it or not, artificial intelligence (AI) is going to take over the luxury industry, and some brands are already using AI in some of their new digital marketing campaigns. Brands need to anticipate this revolution and adapt their strategies as soon as possible, because the industry will crown …
Tag Archive for BMW
ASPIRE Pick of the Week: Montblanc x BMW Limited Edition Luggage
Iconic brands BMW and Montblanc have teamed up to launch a five-piece luggage set that is everything you want for perfectly tailored, stylish travel. Inspired by the multifaceted spirit of California and prompted by the innovative idea of a luggage set that perfectly fits in the BMW 8 Series Coup…
ASPIRE Pick of the Week: The New 2020 BMW 7 Series
Calling the 7 Series a mere flagship model, certainly wouldn’t do any justice to this luxury titan. The heir to the throne for the BMW dynasty, BMW goes bolder, smarter and in pure hybrid for the sixth iteration of the 7 series. Making its debut in 2020, the Germans are set to roll out a fleet of…
Why Luxury Brands Are Flooding the Kenyan Market
A growth in Kenya’s niche market amid rise in incomes and increasing expat community has lured many global shops in the East African State. While the most conspicuous entrants into the East African nation are supermarkets, top consumer brands in clothes, transport, food, banks and electroni…