Omni-channel is a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, by telephone, or in a bricks and mortar store but the brand experience would be seamless. The strategy of creating…
Tag Archive for Baume
A New Kind of Company is Born with Baume by Baume & Mercier,
Richemont Group recently launched its new brand, an ambitious start-up aimed at reconnecting products with nature. The affordable, gender-less line of watches has been making headlines for its decision to use recycled and sustainable materials, but the merchandise isn’t the only thing that distin…