The Smithsonian shows that our collective scrambling to define the canon is, in fact, a rebellious act. Alrosa begs the question of ownership. Outdoor Voices pulls a Mariah Carey. There is a lot to be said about defining business strategy and how to build a brand. Strategy, however, is only half …
Tag Archive for athleisure
Trend Alert! Outdoor Brands Are Winning Over Wealthy Consumers
“Patagucci” is not a new luxury brand, it’s rather a popular spin on Patagonia, the outdoor clothing company, and Gucci. Pairing the ruggedness of Patagonia’s functional outdoor clothing and “gear” with one of the most sophisticated Italian brands might seem contradictory, but for some cons…