Like it or not, artificial intelligence (AI) is going to take over the luxury industry, and some brands are already using AI in some of their new digital marketing campaigns. Brands need to anticipate this revolution and adapt their strategies as soon as possible, because the industry will crown …
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Amazon’s First Pop-Up Could Change the Future of Luxury Retail
35 Baker Street in London is an unusual location for a fashion pop-up. But Amazon opened its first fashion pop-up and European store down the street from the famous fictional home of Sherlock Holmes. This is significant because luxury brands have always had one thing over Amazon, the e-commerce g…