For the avoidance of doubt: the Gucci and Balenciaga ‘hack’ – the term the former has insisted on using for the Aria collection – is not the first collaboration between two major creative directors. Last year, Miuccia Prada teamed up with Raf Simons to design collections for the house…
Tag Archive for Alessandro Michele
Using Augmented Reality, Gucci’s App Will Allow You Try On Timepieces Virtually
Last year the Gucci App introduced a pioneering augmented reality technology that allows customers to virtually ‘try on’ items. Originally applied to the Ace sneakers, this AR technology is now available for use with the Gucci timepieces. The initiative bears witness to Creative Director, Alessan…
The Latest Gucci Timepiece Will Grip Both Your Wrist and Attention
Harnessing the combined spirit of both human interaction and the youth, is Gucci’s latest timepiece venture. Embodying the handshake’s warm gesture of inclusivity and the exhilarating thrill of skateboarding, creative director Alessandro Michele presents Gucci Grip and the G-Timeless – two unisex…
Luxury Brands Shake Off Old-Fashioned Airs To Attract Younger Consumers
A long time ago, aspiration, grandeur, exclusivity and perfection were the defining markers of luxury. Yet as a notoriously passionate and outspoken generation comes of age, luxury is witnessing a definitive shift, with power moving from brands to consumers, who are in favour of democratising lux…
How Streetwear Is Influencing a New Era of Luxury Fashion
Streetwear, though not a new phenomenon, has been around for decades. Rooted in skate and hip-hop culture, it has given way to an underground market of logo-heavy athletic wear, establishing the personas of “sneakerheads” and “hypebeasts” alike. Ever since Virgil Abloh, streetwear designer slash …
Stars War: It’s Gucci Vs. Louis Vuitton
Marco Bizzarri, Gucci CEO, recently announced that Gucci aims to reach 10 billion euro in revenues in the near future. In 2017, the brand reached a peak of 6.2 billion euro with a growth rate of 42 percent compared to the previous year. The brand’s obvious target is Louis Vuitton, owned by …
Trend Alert! Brandalism Has Become A Luxury Brand’s New Best Friend
With the blueprint for luxury fashion retail sprouting unprecedented new contours – fueled both by streetwear’s freshly gilded edge and millennials’ disregard for heritage without innovation, edge or obvious purpose – it’s perhaps unsurprising that an appreciation of off-piste brand b…
Graphic Designers Discuss the Continuation of Logo Culture at Gucci and Fendi
Alessandro Michele sent out a few decapitated heads and a baby dragon down the runway last week at Gucci. They accessorized clothes that were dazzlingly representative of the “Frankensteins” we humans have become in the age of the Internet and iPhones, cherry-picking our personal aesthetics from …
Gucci Décor – Maximalist – Quirky – Whimsical
It’s no secret that Gucci’s new creative director Alessandro Michele has revived the brand like never before, with a sort of outrageously stunning maximalist vibe and a whole lot of playful quirky whimsicality. Fans can look forward to an exciting new high – the fashion house is extending …