Is The Beauty Industry Ready for Transparency?

Consumers around the world are demanding transparency and authenticity in every facet of their lives. This is manifested in our political climate, in the fast-changing world of advertising, in our fixation on natural and organic foods—and, increasingly, in the call from consumers for transparency in beauty. But what does “transparent beauty” really mean? Is it a call for clean cosmetics? Is it a demand for insight into how our beauty companies source their innovations and run their business? Or something else entirely?

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