At first glance, the new Aston Martin logo is the same as the 2003 version. But a closer look will reveal the changes that the British auto brand hopes will give it a more modern, forward-facing look. Subtle tweaks, significant changes In a move that might bring relief to die-hard fans, Aston Mar…
Auto
The Concept Mercedes-Maybach Haute Voiture is Haute Couture at its Auto Finest
You may have heard people say that Mercedes, for all its talk about being a luxury brand, usually creates autos that fall short of this label. These critics may well be eating their words now with the unveiling of the close-to-production Concept Mercedes-Maybach Haute Voiture. Haute couture, meet…
The Latest Luxury Lifestyle Brand is … Ferrari?
The Italian luxury auto brand is looking to drive up profits in a different industry. In 2019, just before the world was thrown into the throes of a pandemic, Ferrari announced that it was considering increased streams of income, but from a niche other than auto manufacturing. It was transitionin…
7 Turbocharged Auto-Themed Timepieces for the Ultimate Auto Enthusiast
Breitling and Bentley’s partnership may have been the longest between an auto and a timepiece brand, but it is by no least the only creative and wildly successful one out there. Other auto brands like Lamborghini, Ferrari and Bugatti have had successful extended partnerships with other timepiece …
Petrol-Powered Autos Might Not Go Anywhere. Thanks to Porsche?
It is quite likely that if you’re looking to change your vehicle in the next ten years, you would be getting an EV, seeing as quite a number of auto brands have committed to phasing out petrol-powered autos by 2030. Not if Porsche succeeds though. Early in April, the German automaker announced a …
From the Editor: The Best of ASPIRE in 2021
Happy New Year!!!! May 2022 grant us all the best of life and its blessings! You might be right to say that it’s too late in the year for new year greetings, but then again…just one more from a brand you love should not be too much, right? 2021 was definitely an interesting year! We […
The Final V12 will be the Last BMW Auto with a V12 Engine
Thirty-five years after the first V12 engine went under the hood of BMW’s M70, the German automaker has announced it would be retiring the powerful motor that has given life even to non-BMW autos. This decision may have been motivated by the increased clamour for greener, more sustainable means o…
Audi Wants to Give EVs a More Aspirational, Luxury Status
Audi has launched what it calls the world’s first luxury charging hub for electric vehicles (EVs) in what it probably hopes will increase user adoption and place it as a leader in the industry. The first charging hub opened recently in the luxury marque’s home country of Germany. It’s not like a …
Bugatti Sur Mesure: Bugatti’s Solution for A Truly Unique, Intimate Auto
Over the years, Bugatti has allowed its customers to personalise their autos through its offerings of various colours and materials that they can choose from. Now, the French auto brand has launched the Bugatti Sur Mesure, its official customisation program “to meet growing customer demand for ul…
Tesla quietly Debuts the Cyberquad… For Kids
Since 2019, Tesla has talked about launching a Cybertruck that is sure to revolutionalise the truck-niche of the auto industry. Unfortunately, no workable model has evolved beyond the concept version, and to date, there is no word on when we are to expect one. However, there seems to be a silver …